If you like a site and tried to
open it, but the site takes a lot of time to open, what would be your reaction?
You will definitely close it. Your site speed should be a priority as slow
sites decrease customer satisfaction and research has shown that an improvement
in site speed can increase conversions.
Google announced “Using site speed in web search ranking” in
April 2010. Since then, website owners, bloggers are all trying all ways and
means to make their page load time optimum. The page load time is very much dependent on the visitor's internet
connection, ram ,and CPU speed.
Improving a site’s page loading
time can be a rather laborious task; it requires thoughtful planning,
significant resources, benchmarking, flawless execution, thorough testing and
evaluation. Particularly for enterprise sites planning and testing can take
several months and requires collaboration between different teams. You need to
first measure the page speed of your website or blog, and accordingly you have
to optimize your codes, files and upgrade your server in order to increase your
page load speed.
A sluggish site discourages
browsing and if there are similar sites offering the same service, providing a
fast browsing experiencing may just be the deciding factor as to where your
visitors end up browsing / buying. Slow loading pages can also have a direct
negative impact on indexation. The bottom line is that getting more pages in
Google’s index has the potential to increase traffic. Having more pages indexed
means that there will be more keywords with ranking potential.
Page load speed does not always
effect rankings, but it may affect the visibility and popularity of your site
is it is really slow. You should not be obsessing too much about the rankings
or the page load speed, but given a chance, time or budget, try to speed up
your site.
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